AfreeBra is an initiative by ZABRA that does recycling of a different kind and reminds us not to take simple privileges for granted.
AfreeBra collects pre-owned and new bras for people in South Africa and other countries who can’t afford their own. The initiative also makes us evaluate something we all assume to be an inexpensive necessity: underwear.
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Jeanette Kruger and Nandi Msezane started ZABRA and launched AfreeBra in 2015. Jeanette found out that bras given to charities in the UK and other developed countries are either cut up for recycling or sent to Africa and other places to be sold again.
“Considering the technology and cost involved to make bras, it makes sense for pre-owned bras to go to women who can still use them. When it is sold to Trade it is still difficult for women in certain income groups to afford these bras,” writes co-founder Jeanette Kruger.
AfreeBra’s CupHolders, aka volunteers, collect pre-owned and new bras for people who need them but can’t afford to buy them.
Most of the bras go to organisations in South Africa, but a lot is donated to organisations across the world that serve to help people in refugee camps in Syria, Greece, Lebanon, and South Sudan and charities in Kenya, Uganda, Tanzania, Ghana, Rwanda and Sierra Leone.
If you would like to make a difference you can donate your bras, your friend’s bras, your neighbour’s bras, and other items of underwear to ZABRA.
To donate via PostNet:
ZABRA contact details:
- Email: [email protected]
- Website: ZABRA – AfreeBra initiative / Facebook
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Picture: ZABRA – AfreeBra initiative / Facebook
