Danielle Clough is putting Cape Town design on the map by collaborating with Gucci. Yes, I’m referring to the Gucci. You know, the internationally famous luxury brand.
The Cape Town designer collaborated with Gucci as part of the fashion house’s #24HourAce campaign. The brand made a promotional video, shot and edited by Jono Ferreira, featuring Danielle’s hand-embroidered sneakers.
You could say that Danielle is a wizard when it comes to thread and fabric. She uses embroidery and felting to create fibre art, with cool designs of everything from birds and flowers to favourite movie characters, such as Chewbacca from Star Wars. For the Gucci Ace project, she channeled Gucci designer Alessandro Michele’s embroidery with her own multicoloured birds and fruit.
Check out the #24HourAce video below: