London may have Harrod’s and New York has Fifth Avenue, but here in Cape Town, the beauty and appeal fo a festive window and shopfront display are not lost. One store who established this tradition forty-eight years ago is Trigg Jewellers, long before they took up residence in Cavendish Square shopping mall.
Each year, the store’s management team collaborates with Kha-Ching art director Theresa Styles to transform the shopfront displays into mystical winter wonderlands. ‘Customers have always been very complimentary and our store is often described as something out of a fairytale,’ says Trigg Jewellers’ Jeremy Jackson.
Although the window displays are definitely a focal point, the highlight of Trigg’s winter wonderland is the snow – and this year was no different. On 15 December, media and VIP guests were invited to the annual Snow Coming Down event where beautiful white confetti is scattered across the store, transforming it into a scene straight from the movies. Kids and adults alike are encouraged to play and throw the snow when entering the store.
If you’re still on the market for a beautiful piece of jewellery for your loved ones, head to Trigg Jewellers for excellent service and a touch of festive –and snowful – cheer.
Where Shop G2, Cavendish Square, Dreyer Street, Claremont, Cape Town
Contact +27 21 671 5050, [email protected], trigg.co.za
Photography Courtesy images