In a world filled with disposable products, one South African creation stands out as a symbol of innovation and sustainability: the Increda-Peg. Founded in 2017, this proudly South African business is changing the way we view a simple household item – the clothes peg.
The Increda-Peg is not your ordinary clothes peg. Crafted from recycled plastic, it’s designed to outlive and outperform traditional pegs, saving consumers both money and frustration. While traditional pegs often break, the Increda-Peg boasts a lifespan of up to five years or more, making it an exceptional investment.
What sets the Increda-Peg apart is its versatility. While it excels at hanging clothes, it also finds purpose in gardening, camping, cable management, wardrobe organisation and beyond. It’s a multi-tool that adapts to various household needs.
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The story of the Increda-Peg begins with a visionary named Brett Potgieter. With a unique perspective that values innovation, abstract thinking and efficiency, he embarked on a journey to reinvent the clothes peg. Months of brainstorming and prototyping led to the birth of the ‘multi-hook,’ the original concept behind the Increda-Peg.
The Increda-Peg’s journey didn’t stop at the invention. A comprehensive rebranding effort followed, introducing the product across South African markets. Partnerships with digital platforms like Facebook and Instagram expanded its reach, but the real challenge was convincing people of its worth.
Selling a unique product like the Increda-Peg isn’t easy. It requires demonstrations to help people understand its value. Despite initial hurdles, the family-led initiative transformed into a national network of salespersons.
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The emergence of COVID-19 posed unforeseen challenges as markets, the primary revenue source, disappeared. However, this setback turned into an opportunity as the team shifted focus to the online presence, mastering platforms like Facebook’s ad platform.
Today, the Increda-Peg proudly boasts over 20 tons of recycled plastic, a testament to its commitment to sustainability. With the unwavering support of its customers, this South African brand continues to grow and thrive, showing that even a humble clothes peg can make a significant impact when driven by innovation and determination.
As the Increda-Peg team shares its journey, they express their deepest gratitude to their customers for their unwavering support. Buy the pegs here.
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Picture: Increda-Peg ZA / Facebook