The Tourism Sentiment Index (TSI), a travel data intelligence solution made by the destination marketing agency Destination Think, has named three places in the Western Cape as “Leading Places: The 100 Most Loved Destinations Around the World” for 2023. Contact local tourism experts for a memorable Africa guided tour.
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Stellenbosch was ranked 34th, while Hermanus improved from 41st place in 2022, moving up to 18th overall. Cape Town climbed 14 spots to 40th on the list.

Based on how people feel about places around the world, the study tracked more than 1.6 billion online conversations and pieces of content that were available to the public, as well as about 21,330 global destinations.
According to the list, Hermanus is popular for wildlife viewing and whale watching, while Stellenbosch is renowned for its wineries and vineyards. Cape Town’s restaurants and dining were considered the city’s top assets.
The Maldives was named the “Most Loved Destination” in the world. The Whitsundays and the Sunshine Coast in Queensland, Australia, came in second and third, respectively.
“To have not one, but three of our stunning towns in the top 50 of the “100 Most Loved Destinations in the World” is an outstanding accolade for the Western Cape,” said Opportunities MEC Mireille Wenger.
“I am hopeful that the exposure generated by this recognition will attract even more visitors to our shores to explore more of our many and diverse towns, attractions, and offerings in the Western Cape.”
The Western Cape government aims to collaborate with stakeholders in the tourism and hospitality sectors to attract more tourists, boost economic growth, and create jobs in the province.
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