The video that went viral of a Russian vlogger reacting to a focus group video where excited South Africans respond to a staged question; ‘So how do you feel about eating Russians?’ have already gained international attention.
In the video, the vlogger believes he’s looking at South Africans boasting about eating Russians as they share how much they love and enjoy eating Russians – deep-fried, boiled, microwaved, chopped in half – potentially graphic descriptions to anyone who is not familiar with our colourful way of talking.
— Tee (@thini_booi) August 4, 2021
However, the Proudly South African brand, Eskort, which is famous for producing SA’s best-loved russians and other quality pork products have now joined in on the fun as they created a TV commercial that identifies the endless fun to be had with this colourful Russian description.
As SA’s best loved russian brand, we couldn’t help but create a hilarious campaign to celebrate our country’s love for the crispy sausage. 😂 It’s not just brilliant advertising, #ItsEskort. #ILoveEatingRussians Only in SA, we eat russians proudly. #ItsEskort, SA’s Best Loved. pic.twitter.com/yVRTl4kFzo
— Eskort Food (@EskortFood) August 10, 2021
Group Marketing Manager at Eskort Marcelle Pienaar indicated that capturing this fictitious, widely shared misunderstanding was used to tickle South Africa’s funny bone by holding the mirror up for us to see what we often accept as common language or ideas.
” We South Africans always could laugh at ourselves. It’s part of what makes us unique. As one of South Africa’s most loved brands, enjoyed every day across this country by people and families from every walk of life, we love celebrating what connects us,” Marcelle said.
South Africans can also weigh in on the drama as the ad will air for the first time on South African screens on Wednesday, August 11, on eTV between 19h00 – 19h30 and on SABC1 between 20h00 – 20h30.
Meanwhile, the Russian conversation series is the latest in a long line of cheeky, funny, and truly South African content – from adverts to the much-loved tongue-in-the-cheek Digi-series, Who Got Chowed featuring the ever-popular Coconut Kelz. A special episode of Who Got Chowed, will air soon as Coconut Kelz personally visits the Russian president to clear up this misunderstanding.